Just another..

In this world of branding and differential positioning, how would you react to this....

Walked into a pub in Koramangla name "Just Another Pub"

Well not something expected, is it? But you walk into it and you find all you want to have in a pub. There was music...draught beers...and a projector screening ESPN live (which latter played on rock videos). Food was Ok and so was service.

But could such a name be the USP of this shop. The way I see, it should fit into the needs of a lot of people. Why do you want to go to a pub? Spend some time...catch up with friends... Well putting things straight and simple is sometimes attractive enough...especially when too many people are trying to get a part of your mindshare.

Whatever we should be keeping things straight and simple where ever possible. May be you have heard of something called the OCCAM'S RAZOR (This is often paraphrased as "All things being equal, the simplest solution tends to be the best one.)

Try to take one and find out...